宏達電近期行銷常常出奇不意,像是宣傳新渴望8系行動一波波,廣告用語全然推翻過去「Quietly Brilliant」(謙遜之中見卓越)口號,甚至罕見在產品發布前在官網秀圖文。 宏達電在三星S5亮相後,分別在推特和臉書上留言,「Buyer’s remorse:coming soon to S5 owners.」(購買三星S5的消費者很快就會後悔)、「Hope they are ready to be one upped. See it .Hear it. Feel it. March 25」(希望它們有調升,3月25日親臨感受)。 PTT上有網友表示,雖然知道是宣傳手法,但還是覺得很搞笑;也有網友說不要只是喊口號,消費者需要更實用的功能。
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